The Minutes of Bill Gurley on experimentation https://minutesof.com/bill-gurley/on/experimentation/ Everything Bill Gurley has said on experimentation: 2 verbatim quotes between January 2023 and August 2026, each with a timestamp and a link to the… en Sun, 30 Aug 2026 16:22:04 +0000 Gurley discovered Amazon was running same-day delivery experiments on top of Uber using burner phones and driv https://minutesof.com/q/1de082cf-3681-416b-8030-2799026d6c09/ https://minutesof.com/q/1de082cf-3681-416b-8030-2799026d6c09/ “And I'm like, what happens at 02:30? He goes, I have to meet at the Amazon warehouse at 02:30.” — BlackNova Productions Tue, 04 Aug 2026 07:34:54 +0000 experimentation Gurley notes Amazon ran same-day delivery experiments on Uber while most $20-30M companies would refuse due to https://minutesof.com/q/a9a9836c-d44f-42f9-9ffd-a48328624f93/ https://minutesof.com/q/a9a9836c-d44f-42f9-9ffd-a48328624f93/ “This is a company that's worth 100 billions of dollars that is running an experiment on top of Uber. And Yeah.” — Tim Ferriss Thu, 26 Jan 2023 19:45:00 +0000 experimentation