The Minutes of Bill Gurley on ltv https://minutesof.com/bill-gurley/on/ltv/ Everything Bill Gurley has said on ltv: 3 verbatim quotes between April 2013 and February 2026, each with a timestamp and a link to the recording it came… en Sun, 30 Aug 2026 16:22:06 +0000 Gurley argues the lifetime value formula causes more trouble for founders than success. https://minutesof.com/q/f2e50a80-64df-4924-a980-f2ed6d99078b/ https://minutesof.com/q/f2e50a80-64df-4924-a980-f2ed6d99078b/ “I think people get into more trouble with the LTV formula than they do, then they get success out of it.” — Young and Profiting Mon, 23 Feb 2026 11:01:05 +0000 ltv Gurley calls the lifetime value model a house of cards and an excuse. https://minutesof.com/q/d6c86e32-f353-489e-9ee0-0f991a2c9734/ https://minutesof.com/q/d6c86e32-f353-489e-9ee0-0f991a2c9734/ “I think this whole LTV model is a real house of cards. It's just an excuse to say.” — TechCrunch Mon, 29 Apr 2013 15:27:35 +0000 ltv Gurley calls the LTV model a house of cards where numbers can be manipulated. https://minutesof.com/q/c774fb6a-9cf3-42f1-a242-8317d78829f1/ https://minutesof.com/q/c774fb6a-9cf3-42f1-a242-8317d78829f1/ “Lifetime value model, where people say, as long as we're paying below our lifetime value, cost of capital. But the numbers can be run-in a whole bunch of different ways.” — TechCrunch Mon, 29 Apr 2013 15:27:35 +0000 ltv