The Minutes of Bill Gurley on marketing https://minutesof.com/bill-gurley/on/marketing/ Everything Bill Gurley has said on marketing: 2 verbatim quotes between April 2013 and March 2026, each with a timestamp and a link to the recording it… en Sun, 30 Aug 2026 16:22:06 +0000 Gurley argues running Google ads is the least creative, most ignorant way to acquire customers. https://minutesof.com/q/4297f1a0-74f0-435f-ab4a-629e3773f052/ https://minutesof.com/q/4297f1a0-74f0-435f-ab4a-629e3773f052/ “I've always felt that if you're starting a business, the easiest way you could possibly get a customer, the first way the most ignorant person would assume to go get a customer would be to run a Google ad.” — Young and Profiting Mon, 23 Feb 2026 11:01:05 +0000 marketing Gurley calls the lifetime value model a house of cards and an excuse. https://minutesof.com/q/d6c86e32-f353-489e-9ee0-0f991a2c9734/ https://minutesof.com/q/d6c86e32-f353-489e-9ee0-0f991a2c9734/ “I think this whole LTV model is a real house of cards. It's just an excuse to say.” — TechCrunch Mon, 29 Apr 2013 15:27:35 +0000 marketing