The Minutes of David Friedberg on beverages https://minutesof.com/david-friedberg/on/beverages/ Everything David Friedberg has said on beverages: 5 verbatim quotes between March 2022 and September 2022, each with a timestamp and a link to the… en Sun, 30 Aug 2026 16:22:44 +0000 Friedberg notes the $2 trillion annual beverage market is primarily shipping water, with only 1% differentiati https://minutesof.com/q/5e14d14c-89e2-4ef6-999a-98f7b9a8cd36/ https://minutesof.com/q/5e14d14c-89e2-4ef6-999a-98f7b9a8cd36/ “Yeah, so people spend $2,000,000,000,000 a year on canned and bottled beverages from wine and beer, which is a trillion to coffee, tea, juice and soda, which is another trillion.” — The Julia La Roche Show Thu, 29 Sep 2022 15:21:04 +0000 beverages Friedberg explains 99% of beverages are water, sugar, or alcohol, with only 1% being flavor compounds needed t https://minutesof.com/q/89a7b854-3967-454f-8751-c6c05e0ca5d5/ https://minutesof.com/q/89a7b854-3967-454f-8751-c6c05e0ca5d5/ “99% of beverages are water or maybe water plus sugar, or maybe water plus alcohol.” — My First Million Thu, 03 Mar 2022 20:57:55 +0000 beverages Friedberg notes only 3% of beverage brands reaching retail achieve $10 million in sales. https://minutesof.com/q/44756ca5-717e-4e80-81d3-a03257ba3c83/ https://minutesof.com/q/44756ca5-717e-4e80-81d3-a03257ba3c83/ “only 3% of beverage brands that launch and get retail space actually make it to 10,000,000 in sales.” — My First Million Thu, 03 Mar 2022 20:57:55 +0000 beverages Friedberg states bottled and canned beverages produce 500 million tons of CO2 emissions annually. https://minutesof.com/q/a8bb8310-6136-4e6f-953d-a6295c572f79/ https://minutesof.com/q/a8bb8310-6136-4e6f-953d-a6295c572f79/ “It's about half a billion tons of CO2 that are put into the atmosphere every year to make bottled cans and beverages. Is about bottled and canned beverages.” — My First Million Thu, 03 Mar 2022 20:57:55 +0000 beverages Friedberg states bottled beverage production uses 400 trillion liters of water annually and consumers spend $2 https://minutesof.com/q/bae6c3ff-4b0d-4445-b4c4-205c625bd9d1/ https://minutesof.com/q/bae6c3ff-4b0d-4445-b4c4-205c625bd9d1/ “It is about 400,000,000,000,000 liters of water that are used in the whole production cycle of bottled beverages. And consumers are spending $2,300,000,000,000 a year on this archaic, insane system of centralized manufacturing” — My First Million Thu, 03 Mar 2022 20:57:55 +0000 beverages