The Minutes of David Friedberg on consumer behavior https://minutesof.com/david-friedberg/on/consumer-behavior/ Everything David Friedberg has said on consumer behavior: 2 verbatim quotes between September 2020 and April 2023, each with a timestamp and a link to the… en Sun, 30 Aug 2026 16:22:47 +0000 Friedberg rejects businesses that depend on greenwashing and premium pricing to make consumers feel good about https://minutesof.com/q/60f5ebdd-6507-492c-9c4d-4740f3d1ea05/ https://minutesof.com/q/60f5ebdd-6507-492c-9c4d-4740f3d1ea05/ “I'm not a huge believer or a huge fan of businesses that depend on kind of greenwashing and charging a premium to people to make themselves feel better about the decisions that they're making.” — Consumer VC with Mike Gelb Sun, 30 Apr 2023 12:51:57 +0000 consumer behavior Friedberg admits he was wrong betting against vegetarian meat alternatives, shocked consumers pay premiums for https://minutesof.com/q/67171729-19bf-44de-bfdb-5e15ebbdfa55/ https://minutesof.com/q/67171729-19bf-44de-bfdb-5e15ebbdfa55/ “I've been fucking shocked by how many people are choosing to pay a premium for vegetarian meat alternatives. I was wrong on this. I I bet against these companies eight years ago.” — All-In Podcast Sat, 19 Sep 2020 04:41:45 +0000 consumer behavior