Gavin Baker · Invest Like the Best · 26 November 2019
“CAC is the new rent. Customer acquisition cost, online ad spend. It's not just replacing other forms of ad spend. For a lot of businesses, it is replacing rent. Storefronts.”
Verbatim excerpt with a timestamp. The full recording is at the source; we link out and do not host it. Everything Gavin Baker is on record saying.