Friedberg argues ag tech's seasonal cycles fundamentally differ from enterprise software, causing multi-year return delays that frustrated investors.
“In ag tech, you have seasonal cycles that you're kind of stuck to, so you don't get the results for a while.”
Friedberg argues agtech digital companies failed by creating isolated data layers without integration, while farmers pay for results not data.
“And farmers don't wanna pay for data. They wanna pay for results. So that's a that's kind of a very hard thing to do without the the integration of data.”