Design thinking fundamentally relies on empathy.
“What’s the source of that? Some would say design thinking. But design thinking is empathy.”
Innovation means addressing customer needs that have not been expressed or fulfilled.
“In fact, innovation is about meeting the unmet, unarticulated needs of customers,”
Nadella argues that design thinking fundamentally reduces to empathy.
“What’s the source of that? Some would say design thinking. But design thinking is empathy.”
Nadella defines innovation as addressing customer needs that have not been expressed or met.
“In fact, innovation is about meeting the unmet, unarticulated needs of customers,”
Nadella equates design thinking with empathy.
“What's the source of that? Some would say design thinking. But design thinking is empathy.”
Nadella defines innovation as addressing unmet and unarticulated customer needs.
“In fact, innovation is about meeting the unmet, unarticulated needs of customers,”