Baker reports small businesses are cutting software bills 30-50% in an hour by simply asking vendors.
“In the last two days, lots of friends have come to me and said, Hey, I told my brother, my sister, my mom, my dad, my uncle, my aunt, my friend who has a small business, that story, they did the same thing and they cut their software bill 30 to 50% in an hour.”
Baker recounts how a dentist cut her software bill in half in one hour by threatening to switch vendors.
“He said, tell Gavin exactly what you just told me. And his sister is a dentist and obviously she's grappling with how to run her practice.”
Baker recounts a dentist cutting her software bill in half in one hour with zero pushback.
“In one hour, she cut her software bill in half. One hour, she said there was zero pushback. And I've been telling people this story.”