Gerstner reports OpenAI consumer product has 65% annual churn rate based on credit card data analysis.
“At least for the cohorts that are old enough, the churn's about 65% annually. So they're only 35% retaining,”
Gerstner says OpenAI's twelve-month retention rate is only 35 percent on paid subscriptions.
“On the $20 thing. But at twelve months, the retention even in OpenAI is like 35%.”