Gerstner recounts Rich Barton organizing red team blue team exercise on AI's impact on vertical search immediately after ChatGPT.
“Rich Barton texts Bill and I and said, hey, I want you guys to come to a executive off-site with me. We're gonna red team blue team AI.”
Gerstner says Zillow's Barton immediately red-teamed AI impact on vertical search after ChatGPT launched.
“We're gonna red team blue team AI. What is the impact that AI is gonna have on 10 blue links? What is the impact that AI is gonna have on vertical search?”
Gerstner recalls Gurley warning Zillow that relying on Google's free links was dangerous and they built brand independently.
“Eventually Google will pull the rug on, you know, these free links. And so they really, unlike a lot of other websites, focus on building the brand outside of Google.”