Gurley argues understanding the masters of your field is wildly differentiating in job interviews.
“Imagine you're interviewing for a job at P and G or Pepsi out of college, and there's 20 people there, and you're the one that understands the masters of marketing more than the others, and you're able to bring that up in the interview. Isn't that wildly differentiating?”
Gurley argues knowing the masters of your field would be wildly differentiating in job interviews.
“Imagine you're interviewing for a job at P and G or Pepsi out of college, and there's 20 people there, and you're the one that understands the masters of marketing more than the others, and you're able to bring that up in the interview.”
Gurley argues studying industry pioneers differentiates you and tests whether you're truly fascinated by the field.
“And one, I think you develop a really awesome bedrock for thinking about your industry and just knowing this history. It's a good test as to whether you're really fascinated by it”
Gurley illustrates barbell strategy by combining historical knowledge with understanding of TikTok for marketing roles.
“imagine, go back to this 20 people interviewing for this marketing job. If I walk in, I know the history and I know everything about how TikTok works. I look like that candidate of one.”