Gurley advises waiting until 10 million users before monetizing advertising-based products to preserve growth.
“If you're in an advertising oriented world, you should not try and monetize until you're north of 10,000,000 users.”
Gurley argues Google's cage-match ad model generates far higher revenue than transactional models could achieve.
“Their business model is to throw their customers in a cage match and let them compete with one other to the death.”