Gurley describes Matt Cohler's concept of remote control for your life with Uber as one-click ride example
“And my my partner, Matt Cola, used to call this the remote control for your life. And we would talk about Uber as a one click ride.”
Gurley argues simpler heuristics go viral faster than complex ones, favoring Discord over Meta's approach.
“Personally, I've always found that simpler heuristics go viral faster than complex ones. And so when I equate what's happening in a Discord or a Twitter space with what's trying to be achieved by Meta.”
Gurley recounts learning Jobs personally decided which icons appear on the iPhone home screen.
“Because we've got some great companies, Zillow, OpenTable, and I love to talk to him about getting something on there. And he just starts laughing.”
Gurley cites Jobs' decision to exclude Flash from iPad as example of gutsy feature removal.
“The decision not to put flash in the iPad. Right. Here's a fundamental reason for that, but that's a gutsy bet.”