Gurley says making user-generated content communities work requires knowing 10 to 15 specific nuanced things.
“the nuances that are necessary to make these UGC communities work, there's a list of 10 or 15 things that you have to know how to do.”
“And it turns out the majority of people don't know how, including really large companies like Apple and Google”
Gurley argues Apple and Google don't know how to build UGC communities because it requires specific expertise.
“And it turns out the majority of people don't know how, including really large companies like Apple and Google because it's really hard and it requires a lot of hand holding and hand stitching and building in place a network effect where the atoms start to bounce into one another.”