Gurley advocates against tribalism, arguing people shouldn't let one group decide their opinions on everything.
“And I just feel like there's no reason that 50% of the world should have their opinion on everything decided by one group of people.”
Gurley's billboard message is don't be tribal, objecting to 50% of world having opinions decided by one group.
“I just few weeks ago said, don't be tribal and I just feel like there's no reason that 50% of the world should just have their opinion on everything decided by one group of people”