Gurley introduces his concept of liquidity quality as more important than geographic breadth for marketplaces.
“So I one day I'll have to write a definition of it, but I call it liquidity quality. And I tell entrepreneurs I care way more about that than I do how broad you are.”
Gurley coined the term liquidity quality and prioritizes it over geographic breadth when evaluating marketplaces.
“And I've come up with this phrase I use internally that I made up. So I one day I'll have to write a definition of it, but I call it liquidity quality.”