Gurley argues smartphones enable apps to replace expensive dedicated embedded devices at dramatically lower cost.
“I mean we were talking earlier about local, the things you can do now that I can write an app instead of building a dedicated embedded device that would have cost $2, it's night and day.”
Gurley says apps replace embedded devices that previously cost $2,000, enabling new startup models.
“I can write an app instead of building a dedicated embedded device that would have cost $2, it's night and day. And I got all kinds of examples where our startups are using smart phones”