Gurley says he encourages founders to have executives develop five external peers and meet quarterly, but gets pushback.
“And I've been very unable to make that programmatic or make that successful and people find it foreign.”
Gurley argues management treats stock-based compensation as if it's free, unlike cash expenditures which get more scrutiny.
“I personally think management is a lot more, thoughtful about cash expenditures, and I think they think about this SBC as if it's free almost.”