Gurley argues running Google ads is the least creative, most ignorant way to acquire customers.
“I've always felt that if you're starting a business, the easiest way you could possibly get a customer, the first way the most ignorant person would assume to go get a customer would be to run a Google ad.”
Gurley calls the lifetime value model a house of cards and an excuse.
“I think this whole LTV model is a real house of cards. It's just an excuse to say.”