Gurley calculates that owning eighty percent of a thirty million dollar exit yields twenty-four million for the entrepreneur.
“if you have a killer product that might elicit a $30,000,000 exit and you can bootstrap and hustle your way and own 80% of it, you know, 80% of 30,000,000 is $24,000,000.”
Gurley reports Tito launched his vodka company which became North America's best selling spirit with 100% ownership.
“Tito's is now the most best selling spirit in North America. He owns a 100% of it himself.”