Gurley says founders are the chief salesperson for their company, selling to investors, employees, and customers constantly.
“But if you're a founder, you're selling to new investors, you're selling to employees, you own the company culture and the perception of the company, you're striking deals, you're selling to customers, you're just out selling all you're the number one sale you're the chief salesperson for your company,”
Gurley says boardroom strategy is 5% of venture capital at best, most time is spent selling.
“That's probably 5% of the business at best. Most of the time you're on the phone trying to sell something.”
Gurley says most venture capital work involves selling and convincing people.
“You're trying to convince, you know, to close an investment opportunity, you're trying to close an executive, you're trying to close a biz dev deal,”