Friedberg says Google AdWords aimed for zero bounce-back rate, meaning users never returned to search after clicking an ad.
“And then 100% of the time they don't come back. So the bounce back rate is zero.”
Friedberg predicts content-driven brands will replace traditional advertising-driven strategies in consumer markets.
“So I think what we'll see is this really interesting integration of content with brands. And as a result, the content driven strategy starts to lead the advertising and marketing driven strategy.”