Friedberg admits he was wrong betting against vegetarian meat alternatives, shocked consumers pay premiums for sustainability.
“I've been fucking shocked by how many people are choosing to pay a premium for vegetarian meat alternatives. I was wrong on this. I I bet against these companies eight years ago.”
Friedberg explains ag tech sales cycles are fundamentally longer than enterprise software due to seasonal farming windows.
“You know, you get to keep your sales cycle going all the time. In ag tech, you have seasonal cycles that you're kind of stuck to.”
Friedberg argues ag tech delivers real innovation and farmer value despite poor VC returns in the sector.
“But that doesn't mean that ag tech isn't innovating, and that we aren't improving productivity and bringing value to farmers and improving the quality of our food systems.”
Friedberg argues ag tech delivers real innovation and value despite poor VC returns in the sector.
“But that doesn't mean that ag tech isn't innovating and that we aren't improving productivity and bringing value to farmers and improving the quality of our food systems.”