Friedberg explains missing an ag sales window by days means waiting a year versus enterprise software's continuous selling.
“I mean, always tell people like at Climate Corp, if you miss your sales window by a couple of days, you got to wait another year.”
Friedberg explains agriculture startups are hard because seasonal cycles mean only one sales attempt per year of capital.
“Agriculture, I tell people, is difficult because you have a seasonal cycle, you only get to sell once a year. You don't know until the end of the year how it's going.”