Friedberg predicts content-driven brands will replace traditional advertising-driven strategies in consumer markets.
“So I think what we'll see is this really interesting integration of content with brands. And as a result, the content driven strategy starts to lead the advertising and marketing driven strategy.”
Friedberg notes MrBeast's Feastables chocolate bar outsells Hershey's in stores where it is stocked.
“They love who he is. And he's like, hey, guys. I got this chocolate bar. His chocolate bar, Feastables, outsells Hershey's and the store's at a tip.”