Friedberg uses non-GMO oatmeal as example of meaningless premium labeling since no GMO oats exist.
“There's a product that there's literally no GMO version of an input, of oats. There's no GMO oats. So an oatmeal company puts out a box and they say, Here's our oatmeal.”
Friedberg explains transgenic GMO technology inserts foreign genes to produce non-native proteins in plants.
“And in the popular poll ons, it's called GMO. That system allowed us to introduce proteins into plants that aren't native to that plant.”