Friedberg claims 99% of startup assumptions are wrong and success comes from iterating to find the right approach.
“Most people don't realize when you haven't built a business from the ground up, but 99% of your assumptions are wrong going into it.”
Friedberg reframed customer rejections as signals for what to change in product, pitch, pricing and payment schedule.
“Let's go figure out how to change the pitch on it, how to change the pricing, how to change the payment schedule.”
Friedberg asserts iteration rate predicts success more than correctness, and curiosity defines the most successful people.
“The rate at which you change things is more a predictor of success than doing the right thing. Yeah. And then I think the final thing is just curiosity.”