Friedberg says turning genes on or off can increase farmer yields by 50% per acre, capabilities impossible ten years ago.
“It really is astounding what we can do today that we literally couldn't do ten years ago.”
Friedberg argues sustainability should focus on enabling vastly increased consumption through productivity gains, not consumption reduction.
“our objective shouldn't be about in sustainability, shouldn't be about, hey, can we get people to consume less? It should be, can we get people to consume more?”