Friedberg argues that experiencing repeated failures early on builds the grit necessary for entrepreneurial success.
“the simple model of success in life is you do something, you succeed, you consider yourself successful, But then when you get knocked down, it's very hard to think about yourself still being successful or having the potential to be successful if your model, your learned model is success.”
Friedberg argues that sufficient grit makes failure impossible because one can persist without resources indefinitely.
“So grit, if you never give up, you definitionally will not die. You could get paid zero salary, have no office and keep going. And that business eventually will find a path.”