Friedberg says WeatherBill targets $6 billion revenue opportunity with 50%+ close rates on farmers.
“Our product costs $40 an acre. There is $6,000,000,000 of revenue we are going after and our close rate is very, very high.”
Friedberg states that 70% of businesses are affected by weather annually, representing a $4 trillion opportunity in US GDP.
“So years later when I was at Google, I came back to this idea about sort of all the world's businesses affected by the weather, maybe there is something they can do about it”
Friedberg quantifies WeatherBill's addressable market at $6 billion from 160 million acres at $40 per acre.
“There is 160,000,000 acres of corn and soybeans planted just in the Midwest Of The United States. Our product costs $40 an acre. There is $6,000,000,000 of revenue we are going after”