Friedberg believes conventional wisdom about New York's city-run grocery stores failing is incorrect.
“Everyone's got it a little bit wrong in assuming that this thing is going to radically fail,”
Friedberg predicts NYC's public grocery stores will be so successful that other cities will demand similar programs within 24 months.
“They're going to be so in demand that what will end up happening is that over the next 24 months, every other city in America will look to these grocery stores and say, 'We want the same. Why does only New York get these grocery stores?'”