Friedberg explains people avoid big ideas because complexity breeds fear of higher failure probability.
“And, you know, complexity breeds fear because it breeds a higher chance of failure. You know, you have to get each of these things right for something to work.”
Friedberg argues complexity breeds fear of failure, explaining why people pursue smaller ideas requiring fewer things to go right.
“Well, there's I don't know about, using the term thinker, but I think that the, the big concepts are scary because there's so many things that have to go right to get them to work.”
Friedberg invested in Ohalo for four and a half years despite uncertainty before seeing results.
“And we had to get multiple things right in a row over time to see if this thing even worked. And fortunately it works, but it took us four and a half years.”
Friedberg left Google at 25 in 2005, walking away from stock worth a couple million dollars without full funding.
“I left all my stock options on the table, all my RSUs I'd been given. It was worth a couple million dollars, and I was 25 years old back in 2005.”