Friedberg invested in Ohalo for four and a half years despite uncertainty before seeing results.
“And we had to get multiple things right in a row over time to see if this thing even worked. And fortunately it works, but it took us four and a half years.”
Friedberg says Ohalo took four and a half years of investment before proving its big idea worked, resisting rational hedging.
“But because we remained committed to the bigger idea, this bigger experiment we had, this big project, We had a shot at it, and we got there, and this thing worked.”