Friedberg says Google Analytics drove $500 million in additional AdWords revenue within a year of the $25 million acquisition.
“Within a year, I think we had shown through Hal Varian, who was our chief economist, we had demonstrated that Google Analytics increased AdWords revenue by $500,000,000 because so many advertisers were using it to improve their websites and make the conversions better that they were spending more on AdWords.”
“Farmers want to pay for value. I want to pay for ROI. I want to spend $8 and get $60 back.”