Friedberg rejects businesses that depend on greenwashing and premium pricing to make consumers feel good about themselves.
“I'm not a huge believer or a huge fan of businesses that depend on kind of greenwashing and charging a premium to people to make themselves feel better about the decisions that they're making.”
Friedberg admits he was wrong betting against vegetarian meat alternatives, shocked consumers pay premiums for sustainability.
“I've been fucking shocked by how many people are choosing to pay a premium for vegetarian meat alternatives. I was wrong on this. I I bet against these companies eight years ago.”