Friedberg admits he was wrong betting against vegetarian meat alternatives, shocked consumers pay premiums for sustainability.
“I've been fucking shocked by how many people are choosing to pay a premium for vegetarian meat alternatives. I was wrong on this. I I bet against these companies eight years ago.”
Friedberg rejects businesses that depend on greenwashing and premium pricing to make consumers feel good about themselves.
“I'm not a huge believer or a huge fan of businesses that depend on kind of greenwashing and charging a premium to people to make themselves feel better about the decisions that they're making.”