Friedberg estimates Ohalo's potato seed could create $1,500 per acre operating profit improvement for growers.
“You could probably see that you could save at least 15 or create at least $1,500 an acre of operating profit improvement for that potato grower.”
Friedberg advocates pricing ag products at one-third of value created, citing the Monsanto model.
“I generally think that ag products should be built and priced on a value creation system. So, you know, this is the Monsanto pricing model.”