Friedberg says strong storytellers can infinitely fundraise and sell products that don't exist yet.
“The individuals who possess a strong storytelling trait, an ability to paint a picture that elicits emotional context in the listener in a way that drives them to act is a person that can infinitely fundraise, that can attract and recruit the best employees, that can sell customers on a product that doesn't even exist yet.”
Friedberg argues narrative ability determines whether founders attract teams, capital, and customers or become the richest person alive.
“They don't have this ability to drive narrative to tell this compelling story. They won't attract the right team. They won't be able to attract capital, and they won't be able to get customers.”