Friedberg envisions replacing warehouse-scale potato storage with handfuls of true seed for planting.
“So now we can take that seed and farmers can use it to plant. So eventually, handful of seed replaces warehouses of potato chopped up potato that are being put in the ground.”
Friedberg estimates Ohalo's potato seed could create $1,500 per acre operating profit improvement for growers.
“You could probably see that you could save at least 15 or create at least $1,500 an acre of operating profit improvement for that potato grower.”
Friedberg says Ohalo's system creates uniform potato seed, replacing warehouses of chopped potatoes with handfuls of seed.
“With boosted with our system, not only can we breed potato, but we can then make uniform seed. So every seed that comes out of that potato is the same.”
Friedberg says Ohalo's potato seed will replace warehouses of chopped potatoes currently used for planting.
“So eventually a handful of seed replaces warehouses of potato, chopped up potato that are being put in the ground.”
Friedberg projects Ohalo potato seed at $500 per acre could deliver $1,500 per acre profit improvement.
“You know, you can probably see that you could save at least 15 or create at least $1,500 an acre of operating profit improvement for that potato grower.”
Seed World Group
“And so we could reduce that cost down, we think by over 75% if we can move to a true seed model.”
Friedberg says true potato seed replaces warehouses of chopped potato, reducing cost and environmental impact.
“eventually, a handful of seed replaces warehouses of potato chopped up potato that are being put in the ground. So you can move to an, you know, a low cost, more energy, more environmentally friendly,”
Friedberg details potato economics: $5,000 per acre revenue with $1,000-2,000 operating costs, demonstrating room for Ohalo's value capture.
“That potato farmer today is spending somewhere between one top line, that potato farmer is making about $5,000 an acre in The US. K?”