Friedberg states farming is the single largest occupation globally by number of people employed.
“If you ask someone what's the number one job on Earth? The the the highest job in terms of total number of people is farming.”
Friedberg details potato economics showing farmers spend 20-40% of $5,000 per acre revenue on current planting methods.
“And that $5,000 of revenue is requiring an investment of 1 to $2,000 an acre. So 20 to 40% of revenue to deal with all of the planting and fumigation and storage”