Friedberg argues that sufficient grit makes failure impossible because one can persist without resources indefinitely.
“So grit, if you never give up, you definitionally will not die. You could get paid zero salary, have no office and keep going. And that business eventually will find a path.”
Friedberg describes his mentality as having a heart of a lion and refusing to stop when pursuing his goals.
“I have a heart of a lion. I will not stop. I have a lot of grit. I know that for a fact.”
Friedberg launched WeatherBill in January 2007 and faced constant rejection at trade shows trying to sell it.
“I launched the thing in January of o seven, and I'm going to conferences and trade shows trying to sell the product, and everyone's saying no.”