Friedberg uses Elon Musk as the absolute example of narrative ability in entrepreneurship.
“And the absolute on narrative is a guy like Elon Musk, who could show up, tell you he's gonna do something and then not do it Mhmm.”
Friedberg argues narrative ability determines whether founders attract teams, capital, and customers or become the richest person alive.
“They don't have this ability to drive narrative to tell this compelling story. They won't attract the right team. They won't be able to attract capital, and they won't be able to get customers.”