Friedberg invokes sirtuin genes that switch cells between growth and healing modes to advise startups.
“And this is a time for everyone to activate their CIRT genes and stop focusing on growth and focus on healing.”
Friedberg explains agriculture startups are hard because seasonal cycles mean only one sales attempt per year of capital.
“Agriculture, I tell people, is difficult because you have a seasonal cycle, you only get to sell once a year. You don't know until the end of the year how it's going.”