Friedberg argues humans have incredible undefined potential that most people never realize due to social and economic barriers.
“I don't think humans have, like, very well defined limits. Like, we have incredible potential. Every person has unbelievable potential.”
Friedberg argues sustainability comes from technology enabling more consumption, not convincing consumers to consume less.
“I'm a big believer that sustainability in the twenty first century does not arise from convincing consumers to consume less. I think sustainability arises from building technology based solutions that let consumers consume more”