Friedberg states bottled beverages produce half a billion tons of CO2 yearly and use 400 trillion liters of water.
“It's about half a billion tons of CO2 that are put into the atmosphere every year to make bottled cans and beverages.”
Friedberg notes only 3% of beverage brands reaching retail achieve $10 million in sales.
“only 3% of beverage brands that launch and get retail space actually make it to 10,000,000 in sales.”
Friedberg explains 99% of beverages are water, sugar, or alcohol, with only 1% being flavor compounds needed to recreate them.
“99% of beverages are water or maybe water plus sugar, or maybe water plus alcohol.”
Friedberg states bottled and canned beverages produce 500 million tons of CO2 emissions annually.
“It's about half a billion tons of CO2 that are put into the atmosphere every year to make bottled cans and beverages. Is about bottled and canned beverages.”
Friedberg states bottled beverage production uses 400 trillion liters of water annually and consumers spend $2.3 trillion.
“It is about 400,000,000,000,000 liters of water that are used in the whole production cycle of bottled beverages. And consumers are spending $2,300,000,000,000 a year on this archaic, insane system of centralized manufacturing”
Friedberg notes the $2 trillion annual beverage market is primarily shipping water, with only 1% differentiating molecules.
“Yeah, so people spend $2,000,000,000,000 a year on canned and bottled beverages from wine and beer, which is a trillion to coffee, tea, juice and soda, which is another trillion.”