Friedberg argues sustainability comes from technology enabling more consumption, not convincing consumers to consume less.
“I'm a big believer that sustainability in the twenty first century does not arise from convincing consumers to consume less. I think sustainability arises from building technology based solutions that let consumers consume more”
Friedberg argues sustainability comes from technology that enables more consumption at lower environmental impact, not from consuming less.
“I think sustainability arises from building technology based solutions that let consumers consume more and dropping the price and dropping the environmental impact.”